Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.
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Jul 30, Tiny Pants rated it did not like it Shelves: It helps to understand how other companies tried to manipulate my buying habit, so I won’t get into unnecessary purchases in the future. We want to see real testimonies. I learned about several different parts of the brain and their respective functions.
XBOX that’s what the maartin is for. How much do we know about why we buy? That understood, the sections of the book that I found particularly interesting related to branding and religion as well as the recurring theme of cigarette advertising and how the campaigns aimed against tobacco may ironically still be promoting or at least reinforcing its use, at least among those already addicted and using it.
Molto autoreferenziale, del genre che adesso pare di moda, “guarda come sono bravo”, ma niente di realmente interessante. Product placement doesn’t work unless like ET’s Reese’s Pieces they’re central to the plot– hey, now I bet you want some, don’t you? Prime Now Consegna in finestre di 2 ore. Lindstrom seems to think that technology — all technology — is neutral.
Despite these somewhat pointed criticisms, the book does offer a handful of truly remarkable findings. Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: If this sounds scary, well, it kind of is, and Lindstrom is careful perhaps too careful to calm his readers’ fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward.
Metodi di pagamento Amazon. And that’s one of the easiest things to get me fired up about! People no longer watch or listen to them, it is simply a break between television shows and movies. I have a confession. Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it?
There is no scientific evidence for this, and his scientific methods are sketchy, bordering illegal. Given, I’m only 2 chapters and the foreword in, but not loving it. Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.
View all 8 comments. May 13, Erwin rated it really liked it.
Visualizza tutte le applicazioni di lettura Kindle gratuite. I liked and enjoyed Buyology. It turns out that subliminal advertising works really well for well known, established brands like Camel, Marlboro, etc. Instead, this vuyology be one of many, many examples where I had a conscious thought process that I can easily relate to you here: Hai bisogno di aiuto?
Branding is just beginning.
Lindstrom’s “research” consists of op-eds, blogs, and NYT articles. This means that I will always harbour resentment towards Lindstrom for writing such a bad book — a book I was forced to read from cover marfin cover. I’ve put aside for the next book I need to finish in the next 2 weeks.
Advertising gurus will ramp up their determination to link the products being offered with emotional ties of the consumer. Hope your high-priced, name-brand clients enjoy your advice!
This book also helped in understanding my own buying behavior. May 23, Bart Breen rated it liked it. Challenging, exciting, provocative, clever, and, even more importantly, useful! Copertina flessibile Acquisto verificato. Reality TV dominates television networks because consumers like it – consumers like “ordinary” people like themselves.
Buyology – Wikipedia
I think that’s already happening. The study evaluates the effectiveness of logos, product placement and subliminal advertisingthe influence of our senses and the correlation between religion and branding. The science is interesting, and the results are sometimes interesting as well–especially where the rational mind says one thing and the primitive “Blink” brain says another.
The author contradicts himself all the time – sometimes just pages apart. Jul 31, Thomas rated it it was ok. Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook. Learning how cigarette companies pay night clubs to decorate with certain colors and shapes in order to subtly advertise certain brands of cigarettes is fascinating, for example, as is hearing about how grocery stores pump in the fake scents of baking bread in order to trigger our appetites.
With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell pibro about buyollogy mysterious, murky happenings within the brain and how it forces you to buy a new iPod or bag of Doritos. Thanks for telling us about the problem.
Lindstrom has a product to sell himself and the book is intended not just to convey information but also to sell the product.